Alkira Technologies

Design and implementation of digital systems for television broadcasting
Consulting and training on photography, digital imaging and video production

Craig Norris is a consultant to television stations and related equipment manufacturers.

He has accumulated 30 years of experience in the electronics industry since graduating as a Radio Technical Officer within the Australian Department of Civil Aviation traineeship scheme in 1978.

His experience covers project management, software development, sales, marketing, product management, product development, system integration, and digital system design.

Fifteen of his 30 years career were with Sony Corporation - nine years in Australia and six years in Hong Kong.  Another 5 years have been spent with News Corporation subsidiaries News Limited in Sydney and Star Group in Hong Kong.

Craig has been self-employed since 2003.  He is widely acknowledged as a competent writer and seminar leader, and is a regular speaker and chairperson at industry conferences.  He is also a freelance photographer and video producer, and a leader of photography and video workshops.  He writes a regular column and feature articles for TV Technology magazine.


Curriculum vitae:
January 2003 - present day 
Self-employed freelance consultant
Recent clients:
Star Group Ltd
Harris Corporation (Australia)
Digital Distribution Australia
Nine Network Australia
Foxtel (Australia)
Galaxy Satellite Broadcasting (HK)
Sony Corp. of Hong Kong
Sony Singapore
Broadcast Design Group (HK)
Broadcast Logic (Australia)
XYZ Networks (Australia)
Self-employed freelance photographer and video producer
Recent clients:
Allen & Overy
Newbay Media
TVB Payvision
DLA Piper
Oaktree Capital
Links of London
Harbour Plaza Resort City
Rotary Club of Hong Kong
Air India
Sapphire International
Time Technology
Sonia J
The Pacific Club
Oasis Dance Studios
IMAS Publishing
Nov 2001 - December 2002
Project Manager 
Star Group Limited - Hong Kong.

Established a new seven channel satellite television broadcasting facility in Taiwan.   Overall system design and project management responsibility.

Nov 1999 - November 2001
Development Consultant
Star Group Limited - Hong Kong.

Researched and made recommendations on the implementation of new technologies for television broadcasting systems.  Assisted management with planning for projects
to establish new broadcasting facilities.

April 1999 - October 1999
Private research into alternative cancer treatment
clinics and therapies on behalf of a closely related patient.

March 1993 - March 1999
Senior Manager of Product Marketing
Sony Corporation of Hong Kong Ltd
Broadcast & Professional Products Asia Gp
Responsible for marketing of Sony's broadcast hardware and systems in Asia.  Led the development efforts for a new multi-channel automation system and the implementation of hard disk recorders for television commercial break playout and a new digital master switcher.

January 1984 - February 1993
Senior Product Manager, Sony Australia Pty Ltd.

Professional Audio, Optical Disk storage devices, Computers and Office Automation, Software Development, and Television Automation Systems.

October 1981 - December 1983
Project Manager, News Limited (Australia)

Computerization of newspaper production systems.

October 1978 - September 1981
Religious studies, charitable social work, Sydney

January 1974 - September 1978
Trainee Radio Technical Officer
Department of Civil Aviation, Australia
Sandwich pattern studies of Electronics and Communications Certificate Course, and in-house training college of the DCA. Studied all aspects of practical electronics, including aircraft navigation systems, RADAR, microwave links, HF & VHF communications, audio systems, video systems, and computers.

Craig Norris is available for ad hoc short term consulting contracts.